#1 Amazon Repricing Software
The AI repricer for Amazon that actually runs itself.
Set your target ROI once. ProfitGuard handles every new listing and every fee increase across every EU marketplace, and protects your margin.
Repricing
Inventory
Price changes
Custom strategies
Approvals
Auto-Repricer
Imports
Powered by AI.Fully protected.Always on autopilot.
AI fights for the Buy Box. Six guards keep you safe. Autopilot does the rest.
Built for retail, online and wholesale resellers.
Auto-Repricer
Set it once. Done.
Pick your strategy and ROI once. We set min and max for every new item from your real costs and fees.No more math, no more mistakes.
StrategySelect strategy
GoalROIMargin
Minimum%ROI at the minimum
Maximum%ROI at the maximum
ModeManualAuto
Profit Guards
Six guards keep you safe
They stop bad prices before they happen. No price below cost, no wrong fees, no early repricing.You get notified every time.
Fee guardnow
FBA fee €3.12 → €3.38. Your min went up to €19.21.Low min guardnow
Min €9.90 is below your cost. The listing waits until you release it.Min / max lock4m ago
A rival dropped to €17.50. Your price stays at your min of €19.21.Inbound guard12m ago
2 listings are still in inbound. Repricing starts when they are live.Pan-EU guard1h ago
ES is not Pan-EU eligible. Your ES min now uses the EFN fee.Monitoring every SKU in real time
AI Repricing09:00 · Rival holds the Buy Box at €25.20.
AI fights for your Buy Box & margin
It watches every rival and their stock, 24/7. It wins the Buy Box, then pushes your profit back up.Never below your min.
Buy Box0%rival 100%
Profit / unit€3.48at €27.90
Profit today+€0.000 sold
Max €27.90Min €24.60
You 0%Rival 100%Shared 0%
How it works
From first buy to Buy Box.
Set your goals once. ProfitGuard prices every new item, checks it when it arrives, fights for the Buy Box and guards your profit.
Set your goals01 / 05 · Your only click
01 · You, one clickSet your goals.
Set your goals.
Every listing follows.
Pick a strategy and your ROI or margin range once: one goal for new, one for used listings. From then on, ProfitGuard calculates the right min and max for every listing.
This is your only clickNewUsedInactive
StrategySelect strategy
GoalROIMargin
Minimum%ROI at the minimum
Maximum%ROI at the maximum
ModeManualAuto
Applies to every listing, now and laterStart repricing
01 · RepricingOne card.
One card.
Every offer, every market.
Buy Box, price, limits, sales and stock for every marketplace. Click to change it in place.
9 Amazon marketplaces.Also NL, BE, PL and SE, where others stop.Know who wins, everywhereSee who holds the Buy Box on all 9 marketplaces. Won, lost and paused offers are one click away.
See how close you areYour price, the Buy Box price and your min and max on one line. You see at once how far you are from winning.
Spot real demandYour sales next to what the whole market sells in 30 days. Find offers that sell slow while demand is high.
Fix it where you areChange the strategy, price, min or max with one click. Pause a marketplace without leaving the list.
Know your stock and cashUnits, days of stock left, sell-through and the money tied up in every SKU. Spot slow stock before it ties up more cash.
Read the competitionHow many sellers you face and how good their ratings are, on every marketplace. Know when to fight and when to hold.
02 · Auto-RepricerNew or used.
New or used.
Each with its own goals.
Set one profile for new and one for used stock. In manual mode you approve each suggested min and max. In auto mode they go live on their own.
NewActive
StrategyAI EqualizerGoalROI 20 – 60 %Costs fromProfitDeskApprovalManual mode
1,248 new listings use this profileUsedActive
StrategyAI EqualizerReference priceØ Buy Box + New · 60dApprovalManual mode
BalancedAt €100.00 referenceLike new€85.00 – €95.00Very good€75.00 – €88.00Good€65.00 – €80.00Acceptable€50.00 – €70.00
Discovered listingsFound on Amazon without a repricer. Each one gets a suggested min and max from its profile.Manual modeAuto mode
ListingMarketplaceCond.StrategySugg. minSugg. maxStatus
Philips Sonicare W2 Optimal Whiteamazon.frNewAI Equalizer€21.80€26.46Waiting for youConfirm
Kindle Paperwhite 16 GBamazon.itUsed · GoodAI Equalizer€65.00€80.00Confirmed
Tefal Ingenio Pan Setamazon.frNewAI Equalizer€44.90€61.20Repricing
Bose QuietComfort Earbudsamazon.deUsed · Like newAI Equalizer€85.00€95.00Repricing
Philips Sonicare W2 Optimal WhiteWaitingConfirmNew · €21.80 – €26.46
Kindle Paperwhite 16 GBConfirmedUsed · Good · €65.00 – €80.00
Tefal Ingenio Pan SetRepricingNew · €44.90 – €61.20
Bose QuietComfort EarbudsRepricingUsed · Like new · €85.00 – €95.00
New: priced for your goalPick a strategy and an ROI or margin goal. Every new listing gets a min and max that hit it.
Used: priced by conditionFrom Like new to Acceptable, each condition gets its own range below the Buy Box and new price.
Priced on arrivalLog a buy in ProfitDesk. Once the stock reaches Amazon, the matching profile prices it right away.
03 · StrategiesRepricing strategies
Repricing strategies
built for branded sellers.
Five built-in strategies react to your rivals and never go below your minimum. Or build your own rules by stock age.
The strategy tries to hold the Buy Box alone. It sets your price below the lowest other winner. Then it increases the price to the highest price that keeps the Buy Box. A shared Buy Box is a loss.
Best for Buy Box & marginThe strategy does two steps in turn. First, it sets your price below the Buy Box by a learned step. Then, it sets your price to the market price plus a markup.
The strategy monitors the market for 60 minutes and learns how the rival changes the price. Then it sets the smallest gap that gets the Buy Box alone.
The strategy sets your price equal to the lowest Buy Box winner. When you have the Buy Box, it tests your maximum price every 2 hours.
The strategy sets your price below the Buy Box. The gap increases each cycle: 1 ct, then 1 %, 2 % and 3 %. When you have the Buy Box alone, the price does not decrease.
All strategies keep the price between your minimum and maximum. They round the price to the cent and compare the total price with shipping.
AI EqualizerPrice over one dayHow the price moves over one dayEQUILIZER
Rival holds the Buy Box
08:00€99.50€96.00
You 0%Rival 0%Shared 0%
Min €94.00Max €100.00
The price goes 1 % below the rival. Then it increases by half of the gap. If the price is too high, it goes back. After 2 hours, it tests 3 ct higher.Import existing listingsBring your listings in once. ProfitGuard reads cost, stock and age.Amazon accountAll live listingsCSV / ExcelYour own fileOther repricere.g. BQool exportReading listings from Amazon …0 / 1,248Listings found…Costs matched from ProfitDesk…FBA stock age read…Import guard: typos blocked…
Import existing listingsBring your listings in once. ProfitGuard reads cost, stock and age.Step 1 of 2Amazon accountAll live listingsCSV / ExcelYour own fileOther repricere.g. BQool exportReading listings from Amazon …0 / 1,248Listings found…Costs matched from ProfitDesk…FBA stock age read…Import guard: typos blocked…
Conditional strategiesBuild your own
Old FBA stock? Sold, not stuck.
Pick a strategy and a min ROI or margin for every stock age. Your stock keeps moving, and you never sell below your goal.Decide day by day which strategy and which ROI or margin you want. Your stock keeps moving, and you never sell below the goal you set.
Connect Amazon or upload a file once. ProfitGuard reads cost, stock and age for every SKU.
Old FBA stock ties up your cash and does not sell. You see it per SKU, per age band.
Pick a strategy and a min ROI or margin for every age, from 0 to 365+ days.
The rule reprices every old SKU on its own. Sales start, and your cash comes back.
04 · Full transparencyNo surprises.
No surprises.
Every change, explained.
See what ProfitGuard does with your listings, live. Every price change comes with its reason, and anything that looks wrong waits for your OK.
Price changesWith the strategy and the reason.Every price move with the strategy and the reason behind it.Last 3 daysLive446 today
All
AllLive446 price changes
TimeProductMarketplacePriceChange · why
just nowRazer Kraken V3 Pro Gaming-HeadsetBuyBox Equalizeramazon.de€138.39was €138.40−€0.01Undercut the Buy Box
just nowPhilips Hue GU10 2-packBuyBox Equalizeramazon.com.be€33.49was €31.99+€1.50Rival sold out
4s agoDualSense Wireless-Controller Midnight BlackBuyBox Equalizeramazon.se739 krwas 749 kr−10 krUndercut the Buy Box
5s agoG915 X LIGHTSPEED Gaming-TastaturBuyBox Equalizeramazon.co.uk£118.99was £119.99−£1.00Matched the Buy Box
7s agoLEGO Technic 42151 Bugatti BolideSmart Sales Boosteramazon.pl187,49 złwas 189,99 zł−2,50 złRival lowered its price
8s agoRazer Kraken V3 Pro Gaming-HeadsetBuyBox Equalizeramazon.nl€139.49was €139.90−€0.41Matched the Buy Box
just nowamazon.de
Razer Kraken V3 Pro Gaming-Headset€138.39was €138.40−€0.01Undercut the Buy Box
just nowamazon.com.be
Philips Hue GU10 2-pack€33.49was €31.99+€1.50Rival sold out
4s agoamazon.se
DualSense Wireless-Controller Midnight Black739 krwas 749 kr−10 krUndercut the Buy Box
5s agoamazon.co.uk
G915 X LIGHTSPEED Gaming-Tastatur£118.99was £119.99−£1.00Matched the Buy Box
7s agoamazon.pl
LEGO Technic 42151 Bugatti Bolide187,49 złwas 189,99 zł−2,50 złRival lowered its price
8s agoamazon.nl
Razer Kraken V3 Pro Gaming-Headset€139.49was €139.90−€0.41Matched the Buy Box
Every price change, live.Every price change, live.Every move shows up the moment it happens, with the old and new price and why.Every price change shows up here the moment it happens, with the marketplace, the old and new price, and the reason it moved.
GuardsChecked before any price goes live.6 active
Pan-EU guardEligibility checked per region, every day1 region lost
DEFRITESNLBEPLSE
amazon.pl is no longer Pan-EU eligible. Your min now uses the EFN fee, and you got notified.
Import guard€1,900.00 blocked. Typo in the import, was €19.00Blocked
Low-min guardMin €2.15 is below your cost of €12.90Held
Fee guardFBA fee +€0.05 on amazon.fr. Min raised to €29.73Raised
Inbound guard0 sellable, 24 inbound. Matched the fast FBA offerProtected
Min/max lockMin above max on amazon.it. Offer pausedPaused
Wrong prices get stopped.Wrong prices get stopped.Six checks stop typos, prices below cost and missing fees before they go live.Six automatic checks stop typos, prices below cost and missing fees before they go live.
ApprovalsNothing goes live until you confirm it.RulesApproval rules
Geek & Gorgeous - C-Glow - 15% Vitamin C + Ferulicamazon.de · New · B08NVZ4T3BWaiting for youOct 21
Waiting for youOct 21€8.40Smart Sales Booster · ROI 1% – 30%→€17.50 – €21.03−7% / +11% vs €18.90
Clementoni Geschichtenerzähler - Interaktive Audioboxamazon.de · New · B08R6TLL3QMax below minOct 11
Max below minOct 11€6.48Smart Sales Booster · ROI 1% – 30%→€14.70 – €13.90max < min · check your ROI range
Geek & Gorgeous - C-Glow - 15% Vitamin C + Ferulicamazon.it · New · B08NVZ4T3BWaiting for youOct 21
Waiting for youOct 21€9.65Smart Sales Booster · ROI 1% – 30%→€19.93 – €24.11−6% / +13% vs €21.30
LEGO Technic 42151 Bugatti Bolideamazon.it · New · B0BMLKP2V8COG missingOct 19
COG missingOct 19No COGAdd a purchase price first→Not calculatedmin – max needs a COG
Geek & Gorgeous 101 C-Glow - Sérum à 15% de vitamine Camazon.fr · New · B08NVZ4T3BWaiting for youOct 21
Waiting for youOct 21€8.90Smart Sales Booster · ROI 1% – 30%→€18.42 – €22.20−7% / +12% vs €19.80
Philips Hue GU10 White Ambiance 2-packamazon.fr · New · B07SQ9DF3PFBA fee missingOct 18
FBA fee missingOct 18€18.20Smart Sales Booster · ROI 1% – 30%→€27.40 – €32.90estimated · without FBA fee
Geek & Gorgeous 101 C-Glow - Suero con 15% de vitamina Camazon.es · New · B08NVZ4T3BWaiting for youOct 21
Waiting for youOct 21€9.10Smart Sales Booster · ROI 1% – 30%→€18.91 – €22.81−7% / +12% vs €20.40
Problems wait for your OK.Problems wait for your OK.New listings, missing costs, fee changes and broken imports. Nothing goes live until you confirm.New listings, missing purchase prices, Amazon fee changes and broken imports wait here. Nothing goes live until you confirm.
Buy Box historyDJI Mini 5 Pro Fly More Combo · last 6 hamazon.fr · 86%
Your Buy Box share 86% of the last 6 hExclusive 73%Shared 13%Competitors 14%
Reaction time5 minmedian after 10 lost Buy Boxes
Prices & who held the Buy BoxHover to compare
07:34 AM09:58 AM12:22 PM01:34 PM
You
Drone Boutique FR
Who has the Buy Box.Who has the Buy Box, and for how long.Your price next to your rivals’ and how fast you won the Buy Box back, per marketplace.Your price next to your rivals’, who held the Buy Box and how fast you won it back, per marketplace.
20+ integrations
Works with the tools you already use.
ProfitGuard runs in your ProfitPath account, next to Amazon, Keepa, your prep center, your P&L tool and every other tool ProfitPath connects to.
View all integrations
What sellers say
Straight from the sellers.
What Amazon sellers say after handing their repricing to ProfitGuard.
ProfitGuardFinally, Belgium & NL.
“I searched long for a repricer covering Belgium and the Netherlands. With a team this close to its users, ProfitGuard is a no-brainer.”
FeuziSeller · DE
★★★★★
Plans
Analyzing and repricing in one plan.
New here? Get ProfitGuard with ProfitGo Essential free for the first months. Already on ProfitGo, ProfitPath or Wholesale? Add ProfitGuard in one click.
Launch offer: 3 months of ProfitGo Essential free
ProfitGo + ProfitGuard
from- Today14 days free, everything unlocked
- Months 1 to 3ProfitGuard from 31,50€ (-25%), ProfitGo
19,95€free while the add-on stays booked - From month 4ProfitGuard from 42€ + ProfitGo 19,95€
*The ProfitGuard price depends on the tier your usage falls into and is only charged after you confirm it.
ProfitGo Essential
ProfitGuard
Rules by stock age
FBA and FBM
FAQ
Questions about the ProfitGuard Amazon repricer
What you need to know about our Amazon repricer before you book the add-on.
ProfitGuard is an Amazon repricer for FBA and FBM sellers in Europe. It sets your min and max from your ROI or margin goal. Then it tries to win the Buy Box at the highest price that still wins.
You need your connected Amazon seller account and your buy prices. Buy prices come from ProfitDesk, from ArbitrageOne, SellerTool, STK or Sellerboard, or from your own CSV file. You do not calculate a min and max for each item. You set one goal for new and one for used items, as an ROI or margin range. ProfitGuard then sets the min and max for every offer. It finds every new listing, also when you tracked it in another tool or only listed it on Amazon.
Yes. ProfitGuard calculates with the referral fee, the FBA fee, VAT and the digital services tax of every marketplace. It also knows the Pan-EU status of every SKU. With Pan-EU, it uses the local FBA fee of each country. Without Pan-EU, it uses the EFN fee from your home marketplace. If a fee is missing, ProfitGuard shows this and does not show a wrong profit. You approve each suggested min and max, turn on auto-approve or set them yourself.
While your FBA units are not sellable, ProfitGuard does not try to win the Buy Box. It sets a market price: the cheapest fast FBA offer, or else the cheapest FBM offer. The price always stays between your min and max. When Amazon books the units as sellable, your strategy starts. If your min comes from an ROI or margin goal, ProfitGuard calculates it again for the countries where your stock is now. It uses the Pan-EU or EFN fee that now applies. A higher min applies immediately. A lower min waits until you approve it.
No. Without the Buy Box, the AI Equalizer starts 1 % below the Buy Box price. It only goes lower while you continue to lose. If a gap won you the Buy Box in the last hours, it uses that gap immediately. It never tries a gap again that already lost. When you hold the Buy Box alone, it increases your price step by step until it finds the limit. It also reads price history, competitor stock, sales speed and seasonality, and predicts when a rival will sell out. If an undercut would go below your min, your price goes to your max and does not stay at your min.
Amazon reports every offer change immediately. ProfitGuard checks all offers every minute and sends price files to Amazon every 3 minutes. Amazon decides the Buy Box again only about 6 to 7 minutes after a price change. ProfitGuard waits for this on purpose. So each offer gets a new, reliable price about every 9 to 10 minutes. There is no limit on events per minute. All strategies follow the same rules. The price stays between your min and max and is rounded to the cent. ProfitGuard compares prices with shipping included.
No. ProfitGuard uses Buy Box strategies, but nobody can guarantee the Buy Box, a Buy Box share or sales. Your price always stays between your min and max.
Six guards protect your prices. The import guard shows every change before an import starts. It skips unknown SKUs and wrong values, and you can undo every import. The low min guard stops typos. When you set or lower the min of a new offer, it compares the min with the 30-day average of Buy Box and new price. If the min is below 50 % of this average, the min waits until you approve it. The fee guard increases your min immediately when an Amazon fee increases. The Pan-EU guard uses the local fee or the EFN fee, as it applies to each SKU. The inbound guard sets a market price for FBA stock that is not sellable yet. The min/max lock keeps every price between your min and your max.
Your goal stays the same. If a referral, FBA or EFN fee increases, your min increases immediately. So no sale goes below your goal. If a fee decreases, ProfitGuard suggests a lower min. You decide: lower the min to be more competitive, or keep it for more margin.
There are five built-in strategies. AI Equalizer wants the Buy Box alone. It undercuts the cheapest other winner and then looks for the highest price that still wins alone. A shared Buy Box counts as a loss. AI Undercut Jumper alternates in each cycle: it undercuts by a learned step, then it jumps to the market price plus a markup. The jump price is rounded down to a price like €24.99. Smart Sales Booster learns from the last 60 minutes how your rival reacts. It only goes as low as necessary and holds the price when you are tied. Buybox Matcher matches the Buy Box price to the cent. While it holds the Buy Box, it tests your max every 2 hours. Undercut Buybox undercuts in steps of 1 cent, 1 %, 2 % and 3 %. It never lowers your price while you hold the Buy Box. If a rival is far above you, it moves up to 1 cent below that rival. You can also make your own rules that change the strategy or the min by stock age or by FBA and FBM.
Then there is no rival to beat, so ProfitGuard moves your price to your max. AI Undercut Jumper, Smart Sales Booster and Undercut Buybox go to your max immediately. The AI Equalizer increases your price by €0.03 each round until it reaches your max. If the Buy Box is suppressed, it goes to your max immediately. The Buybox Matcher holds your price until its next max test, at most 2 hours later.
No. ProfitGuard never sets a price against your own offers. Each offer has its own config and gets a price only against other sellers.
Yes. You set a price band for each condition: Like new, Very good, Good and Acceptable. Each band is a set percentage below a reference price. The reference price is the average of the Buy Box and new price over 30, 60 or 90 days. Pick Sell higher, Balanced, Sell fast or your own percentages. New used offers follow your settings when you confirm them. If the min of a band is below the Amazon fees, ProfitGuard does not reprice it. Bands are not available in Sweden, Poland, Belgium and the Netherlands. Bands do not apply to refurbished items and collectibles.
ProfitGuard reprices FBA and FBM offers on 9 Amazon marketplaces. These are Germany, France, Italy, Spain, the UK, the Netherlands, Belgium, Poland and Sweden. On each marketplace, it uses the right fee for your Pan-EU and EFN status.
Yes. If you use BQool, upload your export from Repricing Central. Every BQool rule becomes a strategy, and you see a preview first. To set the strategy, min and max for many offers in one step, use a template of your listings. Buy prices come from ArbitrageOne, SellerTool, STK, Sellerboard or your own CSV file with SKU and buy price. For each offer, you decide what happens. Keep its setting, take it from your old tool, leave it in your old tool or use your own rule. If your old tool still changes the price of an offer you moved, ProfitGuard pauses that offer. This stops the two tools from working against each other. You find the offer in the Paused tab.
Yes. ProfitGuard only uses the official Selling Partner API of Amazon. It sends prices as Amazon price files and gets market data from Amazon notifications. If Buy Box data is missing, no strategy changes your price. If an FBA item has no sellable stock, no price can win the Buy Box. Then ProfitGuard sets a market price and does not try to win the Buy Box.
Yes. The price log shows every price change. Each entry has the time, the marketplace, the strategy, the old and new price and the reason. An example reason is “Lost the Buy Box”. You can look back up to 30 days.
Amazon's tool works with fixed rules. ProfitGuard learns from the market: which gap wins you the Buy Box, how your rival reacts and when you can raise your price again. It calculates your min and max from your ROI or margin goal, with Pan-EU and EFN. It also has price bands for used items, imports from other tools and your own strategies by stock age.
Every customer with a ProfitGo, ProfitGo + Desk, ProfitPath or Wholesale plan. ProfitGuard is an add-on to these plans. It is not included in them, and you cannot buy it alone.
Yes. Every eligible customer can test ProfitGuard for free for 14 days, once. You pick your tier, but during the test you get the limits of Premium. We do not charge your card during the test. If you do not cancel, the test changes into the tier you picked, with the limits of that tier. In your settings, you can end the test when its term ends or start a paid plan early. If you were a customer before the launch of ProfitGuard or have an invitation, the test is twice as long.
There are three tiers: Starter, Pro and Premium. They differ in how many Automated Configs & Conditional Listings and Standard Configs you can run. Your tier only limits how many offers you reprice, not how often prices change. ProfitGuard uses the same billing interval as your plan, monthly or yearly.
A config is the setup for one offer: its strategy, its min and its max. Each marketplace counts separately, so one SKU on three marketplaces uses three configs. A config is Automated if it runs on your own rule. It is also Automated if the Auto-Repricer made it and it still uses one of its strategies. All other configs are Standard. If you manually change an Automated config to a different strategy, it becomes Standard.
Yes. You can change to a bigger or a smaller tier at any time in your billing settings. For an upgrade, you only pay the prorated difference.
Yes. Cancellation starts at the end of the current billing period. ProfitGuard stays active until then. If you cancel during the free test, you pay nothing.
Stop repricing by hand.
Let ProfitGuard take over.
New here? ProfitGo is free for 3 months with ProfitGuard. Already a customer? Test ProfitGuard free for 28 days.