If you sell branded products on Amazon, you need reliable wholesale suppliers. Finding them is often the hardest part: many wholesalers only sell to registered businesses, ask for minimum orders or issue invoices Amazon will not accept. This guide shows you where to find Amazon wholesale suppliers in the UK and Europe, which B2B platforms sellers use right now, which products work, how to vet a supplier, how to write a first enquiry and how to analyse price lists in seconds. You also get a list of wholesale suppliers from the ProfitPath database. For the full business model, read our guide to wholesale on Amazon.
What is a wholesaler and what types of suppliers are there?
A wholesaler buys goods in bulk from manufacturers and sells them on to retailers and resellers like you, not to consumers. Wholesalers sit between brands and retail and usually offer a wide range of products at prices below retail. Other supplier types include:
- Manufacturers: make the products themselves and often only sell large quantities.
- Distributors: are authorised by brands to sell their products in a country or region.
- Wholesalers: stock many brands and categories and sell smaller quantities.
- Cash and carry: warehouses that sell in person to trade customers.
- B2B marketplaces: bundle offers from many suppliers in one place, often with extra services such as shipping or a single invoice.
Can you buy wholesale as a private person? Usually not. Most wholesalers for resellers ask for proof of your business and a VAT number. You need a business for Amazon anyway, see our Seller Central guide.
How to find wholesale suppliers in 5 steps
- Search: go through B2B platforms, databases, trade fairs and brands. Aim for 5 to 10 candidates.
- Vet: check company details, VAT number, reviews, authenticity and invoices.
- Contact: send a short, professional enquiry with your business details.
- Scan the price list: check every product against Amazon prices.
- Test order: order samples or small quantities and only scale after the test.
Which products and categories work?
Not every product on a price list is worth selling on Amazon. Good wholesale products have stable prices, regular sales and plenty of reviews. Popular categories for resellers include health and beauty, toys (strong in the fourth quarter), home and kitchen, and tools and garden. Check approvals and brand restrictions for every category. You only see which products really pay off with real data: price, fees, sales and competition.
Where to find Amazon wholesale suppliers: 7 ways
1. B2B platforms for resellers
B2B platforms such as Qogita or eany (both partner links) are built for resellers on Amazon and other marketplaces. You register once, see prices for many brands and order without negotiating with each supplier.
2. Supplier directories
Directories such as europages or, for Germany, wer liefert was (wlw) list manufacturers, wholesalers and distributors by industry. According to wlw, more than 600,000 B2B suppliers are listed there. Searching is free for buyers, and you can contact suppliers directly. A listing says nothing about prices or quality, so always vet suppliers yourself.
3. The ProfitPath supplier database
In ProfitPath you find online shops and wholesalers across Europe, filterable by country and type, for example “Wholesale”. You can see at a glance which suppliers deliver to your market. A selection is listed below.
4. Contact brands directly
Read the label: packaging shows the manufacturer and often the importer. Ask the brand who its authorised UK or EU distributor is. With the ProfitPath Reverse Search you search more than 250 million products by brand and see which shops stock a brand.
5. Trade fairs
Trade fairs such as Spring Fair in Birmingham for gifts and home, or Ambiente in Frankfurt, put you in direct contact with brands and wholesalers. Many deals start with a conversation at the stand.
6. Clearance stock and returns
Suppliers such as Eurolots sell liquidation and customer return pallets to resellers. Prices are low, but check condition and invoices carefully, as not every item can be sold as new on Amazon.
7. Google and communities
Search for “wholesale suppliers UK + category” or “wholesalers for resellers + category”. Seller communities share tips on reliable suppliers and warn about bad ones.
How to search B2B platforms effectively
- Search by brand, not product: a brand search shows distributors that officially carry that brand.
- Use filters: narrow results by country and category to find suppliers that ship to you.
- State your requirements: include quantities, target market and invoice requirements in your enquiry.
- Contact several suppliers: compare offers and expect some suppliers not to reply.
Qogita and eany: B2B platforms for Amazon sellers
Many ProfitPath users currently buy through Qogita and eany. Both platforms focus on resellers who sell on marketplaces like Amazon. ProfitPath is a partner of Qogita and eany and earns a commission if you sign up through our links. This costs you nothing extra.
Qogita is a B2B platform focused on health and beauty. According to Qogita, it offers products from more than 500 suppliers and distributors and around 10,000 brands with guaranteed authenticity, for resale in the EU and the UK. The full Qogita catalogue is integrated into ProfitPath, so you can filter products by profit and sales directly.
With the code ProfitPath100 you get £100 or €100 off your first purchase: sign up for Qogita. More about the ProfitPath and Qogita partnership.
eany is a B2B platform from Lithuania for marketplace resellers. According to eany, you get access to more than 300 vetted EU suppliers, €0 shipping and one combined invoice. Signing up is free and the minimum order value is €300. Sign up for eany.
Wholesale supplier list from the ProfitPath database
These wholesalers and B2B suppliers are listed as wholesale suppliers in the ProfitPath database. The list is alphabetical and not a ranking.
| Supplier | Website | Focus |
|---|---|---|
| Aessepi Forniture | aessepiforniture.it | Cleaning and hygiene products |
| B2B Outlet46 | b2b.outlet46.de | Fashion and shoes |
| Bell Italia | bell-italia.com | Check range on website |
| BigBuy | bigbuy.eu | Wholesale and dropshipping, wide range |
| Cosibella Wholesale | cosibella-wholesale.com | Cosmetics |
| CPA Distributor | cpadistributor.com | Toys |
| Dinotoys | dinotoys.nl | Check range on website |
| eany (partner) | eany.io | B2B platform with 300+ EU suppliers |
| Eurolots | eurolots.com | Liquidation and returns pallets |
| Giochi Giachi | giochigiachi.it | Toys |
| Qogita (partner) | qogita.com | Health and beauty, 500+ suppliers |
Important: we do not guarantee any of the suppliers listed, including Qogita and eany. This list is for information only. Vet every supplier yourself before ordering, especially authenticity, invoices and terms. We also do not guarantee that buying from these suppliers will get you approved (ungated) for a brand or category on Amazon. Whether Amazon accepts an invoice and approves you is entirely Amazon's decision. ProfitPath accepts no liability for transactions with these suppliers.
Vetting a wholesale supplier: checklist
- Genuine business: reliable suppliers show a real address and contact details. Check company registration, VAT number and reviews from other sellers.
- Right to sell: buy from authorised distributors or the brand directly, as grey-market goods can lead to intellectual property complaints.
- An invoice Amazon accepts: for approvals Amazon asks for an invoice from a manufacturer or distributor. It must be no older than 180 days, show your name and address as in your seller account, include the supplier's name and address and show at least 10 units in total. You may hide prices. Even an invoice that meets these rules does not guarantee approval: Amazon reviews every request and may ask for more documents.
- Compliance: many products need UKCA or CE marking, and electrical items need WEEE registration, see our WEEE regulations guide.
- Costs and availability: calculate the total cost per unit including shipping and any import duties. Check whether products are available long term.
- Samples and test order: check quality, delivery time and labelling before your first large order.
Wholesale enquiry email template
Subject: Trade account enquiry, [Your company]. Hello, we are an online retailer based in [town] selling [categories] on Amazon in the UK and Europe. We are interested in your brands [brands] and would like to open a trade account. Could you please send your current price list, minimum order value, delivery times, delivery terms and payment terms? We are happy to provide our company registration and VAT number. Kind regards, [Name, company, contact details]
Tip: write to a named contact, follow up politely after a week and compare replies from several suppliers. Many enquiries fail because details are missing, so include yours from the start.
Analyse wholesale price lists in seconds
Once you have a price list, the real work starts, often with thousands of rows. The ProfitPath Wholesale Scanner does it in seconds:
- Upload the list: CSV, XLSX or PDF, or paste it, no template needed. Up to 150,000 rows per scan.
- Map columns: SKU, cost price and stock are detected automatically.
- Sort the results: every row gets Amazon price, net profit, margin, ROI and sales, calculated with real FBA fees and VAT, across all six Amazon markets in the EU and UK in one pass.
The scanner is included in the wholesale sourcing plan with unlimited scans, free for 14 days.
Negotiating terms: prices, MOQ and delivery
- Minimum order quantity (MOQ): high minimums tie up cash. Negotiate smaller trial quantities for first orders.
- Prices: discounts usually come in return for larger or regular orders.
- Delivery: agree delivery times, shipping costs, returns and who carries the risk in transit. Since Brexit, check duties and import rules between the UK and the EU.
- Payment terms: put them in writing. First orders are often prepaid, credit terms may follow later.
- Labelling: ask whether the supplier can apply FNSKU labels, or use a prep centre.
Never rely on a single supplier. At least two partners protect you against shortages and strengthen your negotiating position.
Common mistakes when finding suppliers
Focusing only on price, skipping samples, calculating price lists by hand, not checking invoices and placing oversized first orders: these mistakes cost new sellers the most. Stock that does not sell ties up cash and adds storage fees.
FAQ about Amazon wholesale suppliers
Where can I find wholesalers for resellers online?
On B2B platforms such as Qogita or eany, in directories such as europages, in the ProfitPath supplier database and directly from brands.
Can I buy wholesale without a business?
Usually not. Wholesalers sell to businesses and ask for company details and a VAT number.
Is Qogita good for Amazon sellers?
Many ProfitPath users currently buy through Qogita. It offers branded health and beauty products with guaranteed authenticity, and its catalogue is integrated into ProfitPath.
Where can I buy clearance stock?
From specialists such as Eurolots, which sell liquidation and returns pallets to resellers. Check condition and invoices carefully.
Which invoices does Amazon accept?
Invoices from manufacturers or distributors, no older than 180 days, with your name and address, the supplier's details and at least 10 units in total. Whether Amazon approves you is decided case by case.
Conclusion
You find good Amazon wholesale suppliers through B2B platforms, directories, databases, trade fairs and direct contact with brands. What matters is vetting: authentic goods, clean invoices and fair terms. Start with samples or a test order, scan every price list with the Wholesale Scanner and build several reliable supplier relationships.
