If you sell wholesale on Amazon, you need reliable suppliers, genuine trade prices and invoices Amazon will accept. Qogita promises exactly that for health and beauty: cosmetics, fragrance, haircare and household products from big brands, with no contracts and small order sizes. This Qogita review explains how the platform works for UK sellers in 2026, what it costs, what to watch for with VAT, imports and brand approvals, and how to use the ProfitPath100 discount code.
Key takeaways
Qogita is a B2B wholesale platform for health and beauty. According to Qogita it offers more than 500 vetted suppliers, over 10,000 brands and more than 500,000 products, with no contracts and a low minimum order value. Stock ships from supplier warehouses in the EU and UK. For UK Amazon sellers three things matter most: working out profit with the right VAT, checking brand approvals in Beauty and watching how many sellers are already on the listing.
What is Qogita?
Qogita calls itself Europe's health and beauty wholesale platform. Instead of opening an account with every distributor, you see offers from many suppliers in one catalogue, often more than 15 for the same product. At checkout Qogita combines the cheapest suppliers for your basket. The catalogue includes brands such as L'Oréal, Maybelline, Garnier, Nivea, Schwarzkopf and Oral-B, plus fragrance and household products, which makes it a popular source for perfume and beauty wholesale in the UK.
| Qogita at a glance | 2026 figures according to Qogita |
|---|---|
| Suppliers | 500+, all vetted |
| Catalogue | 10,000+ brands, 500,000+ products |
| Minimum order | €500 on the EU site, no contracts |
| Shipping | free, delivery in around 10 business days |
| Authenticity | 100% authenticity guarantee |
| Prices | excluding VAT, VAT may be added at checkout |
How Qogita works: 6 steps to Amazon
You sign up with a business account, Qogita verifies your company and you can then search by brand, category or EAN. Before ordering, check the profit on Amazon, whether you can sell the brand and whether the product is restricted. Then place your order, check the stock on arrival and send it to Amazon. The minimum order is €500 on the EU site, UK buyers see the amount in pounds after sign-up. Our Amazon wholesale guide shows how to build the whole process.
Finding profitable Qogita products with ProfitPath
Qogita's catalogue is huge, and the real work is finding what sells profitably on Amazon. Qogita is one of the suppliers built into ProfitPath: Supplier Search matches its offers against Amazon UK, DE, FR, IT, ES and NL and calculates profit, ROI, FBA fees and VAT live. For price lists from other distributors, the Wholesale Scanner checks CSV, XLSX or PDF files in seconds, and ProfitGo checks single products on the page. Every ProfitPath plan comes with a 14-day free trial.
Worked example: from Qogita to Amazon.co.uk
You buy a product on Qogita for £16.00 net and sell it on Amazon.co.uk for £34.99 including VAT. After £5.83 VAT, a 15% referral fee, the FBA fee and £0.70 for labels and inbound shipping, you keep £3.81 per unit, an ROI of 23.8%. If ten sellers join and the price drops to £28.99, you lose £0.29 a unit. So always check price history and seller count with Keepa and your chances of winning the Buy Box before you order. Fees in the example are illustrative.
Qogita for UK sellers: VAT, imports and approvals
VAT. Qogita is a B2B platform and checks your business at sign-up, so have your company details and VAT number ready. Catalogue prices exclude VAT. If you are VAT registered you reclaim the input VAT, if you trade below the £90,000 threshold without registration, VAT becomes a cost and your margins change.
Stock from EU warehouses. Qogita ships from supplier warehouses in both the UK and the EU. Goods coming from the EU are imports, which can mean import VAT and customs paperwork. For cosmetics you may also count as the importer, and cosmetics placed on the Great Britain market need a UK Responsible Person. Check where your order ships from before you buy.
Brand approval and fragrance. Many beauty brands on Amazon.co.uk need approval, usually based on invoices from manufacturers or distributors from the last 180 days. Qogita says its invoices are designed to meet Amazon's requirements, but Amazon decides brand by brand. Alcohol-based perfume is often classed as dangerous goods for FBA and needs a hazmat review before you send it in. Our Amazon ungating guide walks you through brand approval step by step.
Qogita pros and cons
| Pros | Cons |
|---|---|
| No contracts and a low minimum order | Focus on health and beauty only |
| Many vetted suppliers in one catalogue | Many beauty brands need approval on Amazon |
| Authenticity guarantee and Amazon-ready invoices | Lots of sellers source from the same catalogue |
| Free shipping from UK and EU warehouses | Delivery takes around 10 business days |
Qogita vs traditional wholesale
With traditional wholesale you open an account with every manufacturer or distributor, negotiate terms and often commit to large minimums. According to Qogita, traditional minimum orders often start at €10,000 or more. Qogita pools stock from many distributors, handles shipping and logistics and bills you through one platform, which lowers the barrier for beginners and smaller retailers.
| Traditional wholesale | Qogita | |
|---|---|---|
| Minimum order | often €10,000 or more | low, €500 on the EU site |
| Contracts | fixed supplier contracts | none |
| Account and negotiation | slow, per supplier | one account, prices visible straight away |
| Suppliers per product | usually one | often more than 15 |
| Shipping | per supplier, often charged | free, around 10 business days |
Whether you sell via FBA or FBM depends on size, price and demand. FBA handles storage, delivery and customer service for a fee, while FBM can suit slow-moving or heavy items. Also check whether the brand owner sells on the listing itself, because then the Buy Box is often out of reach.
Qogita discount code: ProfitPath100
Sign up through our Qogita link with the code ProfitPath100 (affiliate link) and, under the current partner offer, you get £100 or €100 off your first order. The terms shown by Qogita at sign-up apply. If you buy through our link we earn a commission at no extra cost to you.
Qogita alternatives
For categories beyond beauty, eany (affiliate link) is a wholesale platform with 300+ vetted EU suppliers, free shipping from a €300 order and one combined invoice. To compare sourcing tools, see our guide to the best online arbitrage tools, and if you work with spreadsheets, read how to scan wholesale lists.
Qogita reviews: frequently asked questions
Is Qogita legit?
Qogita works only with vetted suppliers and offers an authenticity guarantee. Still check every delivery before sending it to Amazon and keep all invoices.
What is the Qogita minimum order?
The EU site lists a €500 minimum order value, UK buyers see it in pounds after sign-up. There are no contracts or per-product minimums.
Do I need to be VAT registered?
Qogita is B2B and verifies your business at sign-up. Have your company details and VAT number ready.
Does Amazon accept Qogita invoices?
Qogita says its invoices are designed for Amazon's requirements. Brand approvals are still decided by Amazon case by case.
Does Qogita deliver to the UK?
Yes. Stock ships from supplier warehouses in the UK and EU, shipping is free and delivery takes around 10 business days.
How do I use the Qogita promo code?
Sign up through the link with the code ProfitPath100. The discount applies to your first order under the terms Qogita shows.
Conclusion
Qogita makes beauty and perfume wholesale accessible on a small budget: no contracts, a low minimum order and vetted suppliers. Whether it pays off on Amazon depends on your maths, brand approvals and competition on the listing. Check offers with ProfitPath before every order and start with the ProfitPath100 code (affiliate link). For your full start-up budget, read what it really costs to start Amazon FBA.
