SellerAmp SAS is one of the best known deal analysis tools for online arbitrage and retail arbitrage. It is known for its speed, and a lot of Amazon sellers learned to source with it.
But if you sell in the UK or the EU, you have probably felt its limits. Prices are in US dollars, the extension only runs in Google Chrome, and it covers seven Amazon marketplaces. Selling on Amazon.nl, Amazon.com.be or Amazon.pl? Then SellerAmp can't help you there.
Below, we compare the six best SellerAmp alternatives for European sellers: what each tool does well, what it costs and who it fits. To be transparent: ProfitGo and ProfitPath are our own tools. We will tell you where they fit and where they don't.
Why UK and EU sellers look for a SellerAmp alternative
When sellers tell us why they switched, three reasons come up again and again.
- Profit accuracy in Europe. Your real profitability depends on VAT, marketplace fees, EFN or Pan-European FBA, storage fees and EUR or GBP. US-first tools often treat these as extras. Off by a few percent, a 20% ROI deal on screen becomes a break-even buy.
- Marketplace coverage. According to SellerAmp's own FAQ, it supports the US, UK, Canada, France, Germany, Italy and Spain. The Netherlands, Belgium and Poland are missing.
- Workflow limits. SellerAmp states that SAS runs in full Chrome only and in English only. If your VA works in Edge or Brave, that matters.
None of this makes SellerAmp SAS a bad tool. It is a solid choice if you also sell on Amazon.com. It just wasn't built with European sellers as its main user.
SellerAmp SAS at a glance: price, features and limits
SellerAmp SAS (short for Sourcing Analysis Simplified) bundles a browser extension, a web app and a mobile app into one subscription. SellerAmp says it checks products against 200+ criteria. Every plan includes a profit calculator with fees, ROI and net profit, eligibility and product restrictions checks, IP alerts, price and sales rank history, Buy Box analysis, a Storefront Search and Google Sheets export.
Pricing on SellerAmp's website in September 2026:
- Getting Started: $19.95 per month
- Getting Serious: $29.95 per month
- Going Pro: $49.95 per month
Annual billing saves you two months, and every plan starts with a 14-day free trial. UK sellers can pay in GBP plus VAT. There is no permanently free version of SellerAmp SAS.
Quick comparison of the best SellerAmp alternatives
| Tool | Best for | Starting price | Free trial |
|---|---|---|---|
| SellerAmp SAS | US and UK deal checks | $19.95/month | 14 days |
| ProfitGo | EU and UK online and retail arbitrage | €16/month (billed annually) | 14 days |
| ProfitPath | Finding deals at scale | See pricing page | 14 days |
| BuyBotPro | Checklist-style deal checks | £29.95/month | Yes |
| Seller Assistant | Wholesale price lists | About $13/month (annual Start plan) | 14 days |
| Keepa | Price and sales rank history | Free plan, paid about €29/month | Free plan |
| Tactical Arbitrage | Bulk retailer scanning | $69/month (Seller 365) | 14 days |
Prices checked in September 2026. Confirm on each vendor's website before you buy, because plans change often.
The 6 best SellerAmp alternatives in 2026
1. ProfitGo: the closest switch for EU and UK sellers
ProfitGo is a browser extension and mobile app for online arbitrage and retail arbitrage. It does the same core job as SellerAmp: open a product on Amazon or a retailer's website and instantly see FBA fees, net profit, ROI and margin. The difference is that ProfitGo was built for European Amazon marketplaces from day one.
The profit calculator handles VAT with your own rate, EFN and Pan-EU fees, and both EUR and GBP. Set a target ROI or margin, and ProfitGo shows the maximum buy price per marketplace. Many sellers who moved to ProfitGo told us why: the numbers in their old tool didn't match what Amazon actually paid out in the EU and UK.
The feature SellerAmp doesn't have is Reverse Search. ProfitGo checks whether the same product is cheaper somewhere else, across more than 1,000 EU and UK stores. Say you find a toy at Argos for £18. Reverse Search shows it at another UK retailer for £14.50. That £3.50 difference goes straight into your margin.
What you get with ProfitGo:
- FBA fee and profit calculator with VAT, EFN and Pan-EU support
- Reverse Search across 1,000+ EU and UK stores
- Buy Box statistics, including who owns it, their share and suppression history
- Sales rank and price history over 30, 60, 90 and 180 days
- Clean variation handling, so you always analyse the right child ASIN and listing
- KPI alerts plus Keepa and Google Sheets integration
- A mobile app for iOS and Android with barcode scanning for in-store sourcing
ProfitGo works on Amazon UK, Germany, France, Italy, Spain, the Netherlands, Belgium and Poland. It runs in Chrome, Edge and Brave.
Pricing: Manual Essential costs €16 per month billed annually and includes 1,000 product lookups per month plus two app and two extension installs. Manual Expert costs €24 per month billed annually with unlimited lookups, five app and five extension installs and premium support. Both come with a 14-day free trial.
Where SellerAmp is the better pick: If you sell on Amazon.com, stay with SellerAmp. ProfitGo doesn't support the US marketplace, Sweden or Ireland.
Best for: UK and EU arbitrage sellers, from beginners to full-timers.
2. ProfitPath: when you want to find deals, not just check them
SellerAmp and ProfitGo answer one question: is this deal good? ProfitPath answers a different one: where are the good deals? It is a sourcing platform for online arbitrage and wholesale that scans more than 1,000 European and UK supplier shops and over 250 million products every day.
You filter by ROI, sales rank and marketplace and get a list of winning products. The main tools:
- Supplier Search to scan 1,000+ shops for profitable deals
- Wholesale Scanner to analyse supplier price lists in minutes
- A2A Search to find price gaps between Amazon marketplaces
- Spy Search to watch competitor storefronts
- Price Alerts to get notified when a product becomes profitable
You also get video courses, weekly community calls and a Discord with 400+ sellers.
Pricing: See the ProfitPath pricing page. Every plan starts with a 14-day free trial.
Best for: Sellers who want to scale their Amazon business. Many users combine both: ProfitPath to find deals, ProfitGo to double-check a product before buying.
3. BuyBotPro: automated deal checks for online arbitrage
BuyBotPro is a UK-built FBA deal analysis tool. You enter the buy price and it runs a list of automated checks: eligibility, hazmat and dangerous goods, private label and IP risk, competitor stock, estimated sales and VAT. Each deal gets a score, and you can export it to Google Sheets.
Pricing: According to BuyBotPro's own comparison page, UK plans range from £29.95 to £119.94 per month. A free trial is available.
Downsides: It costs more than SellerAmp or ProfitGo and checks one deal at a time rather than finding new ones.
Best for: Newer UK online arbitrage sellers who like a strict checklist before every buy.
4. Seller Assistant: browser extension for wholesale lists
Seller Assistant is a browser extension with an FBA and FBM profit calculator, a restrictions checker, IP alerts and a stock checker. For wholesale, a Price List Analyzer and Brand Analyzer scan supplier catalogues in bulk. It works in all major browsers.
Pricing: The annual Start plan works out at about $13 per month. Pro costs $29.99 per month. There is a 14-day free trial, and a payment card is required.
Downsides: There is no mobile app for in-store retail arbitrage, and the bulk wholesale tools are only included in higher plans.
Best for: Wholesale sellers and teams with VAs who scan supplier price lists.
5. Keepa: the price history data behind most tools
Keepa is not a direct replacement for SellerAmp. It is the data layer behind most FBA tools: price history, sales rank, Buy Box ownership and offer counts.
Pricing: The free plan shows basic price history. The paid plan is currently reported at around €29 per month. Keepa changed its pricing recently, so check before you subscribe.
Downsides: Keepa doesn't give you one verdict with VAT, eligibility, fees and ROI in a single view, so most sellers pair it with a profit calculator. Our guide on how to use Keepa for Amazon FBA product research shows you how to read the charts.
Best for: Every seller, as a second layer next to their main tool.
6. Tactical Arbitrage: bulk scanning of retailer sites
Tactical Arbitrage scans more than 1,400 retailer websites in the cloud and matches Amazon products against them. It is strong for bulk online arbitrage, wholesale and book sourcing.
Pricing: New customers get it through the Threecolts Seller 365 bundle, starting at $69 per month. The 14-day trial gives you seven days straight away and seven more after you connect an Amazon seller account.
Downsides: There is a learning curve, prices are in USD and it is a bulk scanner, not a quick deal checker.
Best for: High-volume sellers who run large weekly sourcing scans.
Other tools you will see in these lists
A few more names come up when you search for SellerAmp alternatives:
- SmartScout helps you analyse brands and wholesale opportunities across Amazon.
- Sellerboard is an analytics dashboard that tracks profit, PPC costs and inventory after the sale. It complements a sourcing tool rather than replacing one.
- SourceMogul focuses on automated online arbitrage sourcing.
- RevSeller and AZInsight are lightweight extensions for quick ROI, fee and stock checks on Amazon product pages.
What about Jungle Scout and Helium 10?
Both appear in many lists of SellerAmp alternatives, but they are built for private label: product research, keyword research and PPC. They don't check eligibility, fees and ROI for a specific arbitrage buy the way SellerAmp SAS does. For arbitrage and wholesale, they are not a real replacement.
How to choose the right tool for your Amazon business
Before you pick a tool, answer these five questions:
- Where do you sell? Only UK and EU marketplaces: ProfitGo. Amazon.com too: SellerAmp, or ProfitGo for Europe plus a US tool.
- Do you check deals or find them? Checking single products: a browser extension like ProfitGo, SellerAmp or BuyBotPro. Finding deals at scale: ProfitPath or Tactical Arbitrage.
- Do you source in stores? For retail arbitrage in places like MediaMarkt, Currys or Boots, you need a mobile app with barcode scanning.
- Do you work with wholesale lists? ProfitPath's Wholesale Scanner or Seller Assistant.
- What does your full stack cost? Add up every tool, including Keepa. Your tool stack is an investment, so it has to pay for itself.
A simple test: during your free trial, run two tools on the same 20 deals and compare the calculated profit with your real Amazon payout. The closer tool earns your sourcing decisions.
FAQ
Is there a free version of SellerAmp?
No. SellerAmp offers a 14-day free trial, then a paid plan. Keepa's free plan and the revenue calculator in Amazon Seller Central are free, but limited for daily FBA sourcing.
How much does SellerAmp cost?
Between $19.95 and $49.95 per month. UK sellers pay in GBP plus VAT.
Keepa or SellerAmp: which is better?
They do different jobs. Keepa shows price and sales rank history. SellerAmp and ProfitGo turn that data into a buy or skip decision. Most sellers use both types.
Which Chrome extension helps Amazon sellers most in Europe?
Pick one that handles VAT, EFN and Pan-EU fees natively and covers all the features and marketplaces you need. ProfitGo was built for exactly that.
Is SellerAmp worth it in 2026?
For US sellers, yes. For UK and EU sellers, a Europe-first tool usually gives more accurate FBA numbers for less money.
Final verdict
If you sell in the UK or the EU and want a direct SellerAmp replacement, start with ProfitGo. It covers eight European marketplaces, handles VAT and EFN natively and adds Reverse Search across 1,000+ stores, from €16 per month. If you want to find deals instead of checking them one by one, add ProfitPath. BuyBotPro suits checklist lovers, Seller Assistant fits wholesale teams and Tactical Arbitrage is the bulk option.
The best way to decide is to test. Start your 14-day free trial of ProfitGo and run it on your next 20 deals.
