I'm Luca, one of the founders of ProfitPath. People often ask us how a small team from Germany ended up building one of the leading Amazon arbitrage tools in Europe. The honest answer: through years of building software for resellers, a few projects that did not work out, and a clear idea of what sellers actually need. Here is our story.
Where it started: software for resellers
In 2019 I started my journey in software development and digital commerce. Together with my partners, I launched FlareAIO, and with Marten Enders we started EscapeNotify. From day one, our goal was the same one we have today: help our users make more profit. At the time, hype sneakers and electronics were booming, and we gave resellers the tools and monitoring systems to buy at the right moment for a small monthly fee.
The concept worked well for years. But it had one big weakness: we depended on brands like Nike and Adidas. Whenever they increased their stock, prices dropped overnight and our members were disappointed. We tried hard to change that, but in the end the brands set the rules.
Why we moved to Amazon arbitrage
Over time our interests changed. Marten focused on new side projects, while my partner and I turned to Amazon and arbitrage. Unlike the saturated sneaker market, it was still fresh and full of opportunity. When FlareAIO and FuzeLabs lost momentum, we made the hard decision to close them. Thousands of hours of work were at stake, but we knew a change was needed.
What never changed was our love for building software that creates real value. Leon Bendzko and I were both selling successfully on Amazon at the time and kept exchanging ideas. We saw the same problem again and again: finding profitable products took far too long, and the tools on the market were built for the US, not for European sellers.
Building ProfitPath in 2023
So we pooled our experience and started a new project: software that lets you scan online shops and instantly see which products you can resell on Amazon at a profit. We worked on it throughout 2023, brought in developers from our earlier projects and put everything we had into it. After about eleven months, the product was ready, and once again we decided to build it together with a community of sellers.
Launch in January 2024
On 15 January 2024, after a successful beta, we launched ProfitPath. The response was great, and the months that followed were a rollercoaster of late nights, quick fixes and creative solutions. Some of the first feedback from that time is still in our customer reviews.
ProfitGo: the tool that built trust
In 2025 we released ProfitGo, our Chrome extension and mobile app. It took a while to get established, but it became the turning point. With a profit calculation built for European fees and VAT, a reliable WEEE check and a Reverse Search that lets you compare shops while you source, sellers started to trust our numbers. Since then we have grown strongly across the EU. You can read more about it in our ProfitGo extension guide.
The Wholesale Scanner: more than online arbitrage
In August 2026 we launched the Wholesale Scanner. It started inside ProfitPath, and today it is also available as a separate Wholesale plan. Upload a supplier's price list and see within minutes which products are worth buying. With that step, ProfitPath has become a tool not only for online arbitrage, but also for wholesale and retail arbitrage sellers.
ProfitPath today
More than 1,000 sellers now use our tools, and we are rated 4.8 out of 5 from over 265 reviews. ProfitPath scans more than 1,000 suppliers and over 250 million products. Behind it is FourByte GmbH, our company in Germany. What sellers use most:
- Supplier Search and Price Alerts to find profitable deals from online shops automatically
- ProfitGo to analyse any product in the browser or in store
- The Wholesale Scanner to check supplier price lists in minutes
- The Academy and our Discord community to learn and exchange with other sellers
You can find more about the team and the company on our About us page.
Our newest product: ProfitDesk
Finding products is only half of the job. That is why we built ProfitDesk, our operations system for Amazon sellers. It is live now and you can try it free for 14 days. With it you track your orders, announce shipments to your prep center, create Amazon listings, handle returns and reimbursements and see where Amazon still owes you money, all in one place. And another product will follow soon. We cannot say more about it yet, but stay tuned.
Our goal has not changed since 2019: make sourcing as easy as possible and help our users earn real profit. Thank you to everyone who has been part of this journey. If you are not yet, try ProfitPath free for 14 days. I look forward to welcoming you.
Luca
